Ocean Angler is all about pushing the boundaries of what sea anglers expect from their tackle — blending decades of practical fishing experience with engineering innovation developed originally in the South African fishing scene and refined for UK water conditions. Our mission is simple: to help anglers catch more, enjoy more, and fish with greater confidence whether surfcasting from shore, jigging offshore, or chasing bass, pollock and wrasse in estuaries.

Rods & Tackle Engineered for Real Anglers

At the heart of Ocean Angler is the Assassin fishing range — a series of rods and gear that have been tried, tested, and improved over more than 20 years. Starting with high-performance shore rods, the Assassin range has since grown to include:

• Precision estuary and bass rods

• Slow pitch and fast jigging rods

• Surf, boat, and long-distance casting rods

• Specialized lure and attraction-based rods designed for braid and long casts

These rods feature premium materials, Fuji guide components, ergonomic grips, and actions tailored for each fishing style — offering the sensitivity and strength you need on UK shores and offshore marks.

UK-Focused Lures & Bait Solutions

Ocean Angler isn’t just rods — we work with innovative lure brands and bait growers to bring anglers a selection of products perfect for UK sea fishing:

🎣 Soft & Hard Lures that Trigger Strikes

• Pirate Lures Teaser soft plastics — superior paddle-tail action that mimics baitfish and entices bass, pollock, wrasse and more in surf, reef, or estuary environments.

• CID casting and jig lures — long-distance saltwater casting jigs and Shiversticks that work in a wide range of conditions and depths.

• GT Ice Cream topwater lures — surface action lures built for explosive strikes and visual feedback.

🐟 Bite Boosters & Bait Additives

• Dave’s Special Sauce — a UK-developed bait attractor crafted to supercharge natural baits and lures by adding scent and flavour attraction aimed at cod, bass, pollock and other species.

These products reflect both traditional angler needs and modern lure science — giving anglers tools that work in UK sea conditions.

Accessories and Angler Essentials

Ocean Angler also stocks a range of quality accessories and fishing essentials including:

• Fishing Buddy H-Frames for organised tackle storage

• GVC bait coolers to keep bait fresh for longer sessions

• Terminal tackle, braid scissors, apparel and more
  (All available from our online shop.)

Innovation & Community Spirit

We’re not just a tackle supplier — we’re part of the fishing community. Our team includes anglers who’ve fished competitively and socially around the world, and we’re committed to supplying products that reflect real-world fishing insights and feedback. Every product we offer has been selected or developed with purpose — designed to enhance your fishing experience, not just fill a shelf.

Whether you’re an experienced sea angler or just getting started, Ocean Angler is here to bring you quality, performance, and value — from rods and lures to bait-boosting sauces and premium accessories.

Tight lines!